Jorge Alday oversees communications and stakeholder engagement at the Peterson Center on Healthcare. Previously, he led global public relations and policy communications at the World Lung Foundation. He managed various aspects of the foundation’s strategic communications and marketing function; developed messaging and public policy positions; and directed the dissemination of such positions to government, partner, and media stakeholders around the world.


Alday also advised governments and nongovernmental organizations on mass media campaigns, social marketing, public relations, and communications strategies related to public health issues. He led multimillion-dollar social marketing grant programs throughout Latin America with special emphasis on tobacco control in Mexico, Brazil, and the Philippines. He has advised on policy and communications in China, Egypt, India, Turkey, Russia, Vietnam, and other countries.


Alday was vice president in the economic development practice at MWW Group, a top ten US public relations firm. He was also vice president in the corporate technology practice at Ruder Finn in New York and an associate director at Weber Shandwick in London, where he managed public relations campaigns for corporations across Europe, the Middle East, and Africa.


Alday has published research on social marketing in developing countries in the American Journal of Public Health and Salud Publica, a public health journal in Mexico. He holds an MSc in international public policy from University College London. He also holds a Bachelor of Science degree in Public Relations and a Bachelor of the Arts degree in Psychology, both from Boston University. Alday is conversant in Spanish, and he currently lives in New York.


Recent Posts by Jorge Alday

Accelerating Adoption And Diffusion Of Innovations In Care Delivery

The Peterson Center on Healthcare is testing how to replicate the features of 11 exemplary practices to improve health care practice across the country on four dimensions: clinical and functional outcomes, the experience of care, clinician engagement, and total cost of care.